From Proposals to Delivery: A Connected Agency Workflow

1 x

Faster response time

1 %

Increase Project Completion

Branding Company

Industry

Brand, Agency Company

Size

10–15 employees

Location

Nairobi, Kenya

Background

Eminent Brands Limited is a Nairobi-based branding and marketing agency known for building high-impact brand experiences across both digital and on-the-ground execution. Their work spans creative campaigns and immersive live events, as well as physical branding such as 3D signage, environmental graphics, and custom installations—helping brands improve visibility, engagement, and audience connection.

With a growing team supporting projects end-to-end, Eminent Brands needed a structured way to manage the full workflow—from enquiry and proposal development to project delivery and internal coordination. The priority was to standardise how quotes and proposals are produced, improve collaboration across multiple active projects, and maintain consistent follow-through as client volume increased.

The challenges

As work volume increased, the biggest pressure points showed up in sales-to-delivery handovers. Quotes and proposals needed speed and consistency, and projects required clearer coordination across teams to protect timelines and client experience.

Quote & proposal turnaround was slowing down as documents were handled across multiple formats, versions, and approval loops.

Project execution relied too much on manual follow-ups, making ownership and deadlines harder to enforce across the team.

Visibility was limited—it wasn’t always clear what was pending approval, in production, blocked, or ready to close.

Client communication lacked one “source of truth”, leading to repeat questions and time lost searching for the latest status.

“IXL CORE helped us move faster from enquiry to proposal to delivery. Our quotes and proposals are now organised, and our team runs projects with clearer ownership and fewer delays.”
Lucy Wanjiru – Administrator

The Solution

IXL CORE was implemented as Eminent Brands’ operating system for client work—connecting pipeline tracking, quote/proposal workflows, project delivery, and reporting into one structured flow. This ensured enquiries become proposals faster, proposals convert into projects cleanly, and projects run with clearer accountability across teams.

What IXL CORE enabled the team to implement:

Structured lead-to-proposal workflow: Enquiries are captured, tracked through stages, and followed up consistently until they convert.

Standardised quotes and proposals: Templates and a repeatable proposal process improved speed, consistency, and professionalism.

Project delivery with clear ownership: Approved work turns into projects with tasks, owners, and deadlines—so teams execute with less confusion.

Real-time visibility: Leadership can see what’s in the pipeline, what’s in progress, and what needs attention without chasing updates.

The Result

With connected workflows in place, Eminent Brands improved both sales execution and project delivery coordination. Quotes and proposals became more consistent and easier to manage, project work ran with stronger accountability, and management gained clearer visibility across active jobs—supporting faster turnaround and a more reliable client experience.

Faster proposal turnaround: less time lost on formatting, version control, and repeated back-and-forth.

Smoother project execution: clearer task ownership and fewer delays during handovers.

More consistent follow-through: fewer missed next steps from enquiry to approval to delivery.

Better operational visibility: clear view of pipeline, workload, and progress across the 20-person team.

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