Business SolutionsMarketing
Marketing
Turn attention into pipeline
Run campaigns across email, SMS and web, grow and segment your audience, and capture leads that flow straight into CRM — so you can prove which marketing actually earns revenue.
Every campaign response becomes a CRM lead — and you see which one earned the deal.
Why it works
Marketing and sales on one source of truth
When marketing tools sit outside your CRM, attribution is guesswork and leads arrive as spreadsheets. IXL CORE runs campaigns on the same data as sales — so a click becomes a lead, and a closed deal tells you which campaign earned it.
Plan and launch across email, SMS and web from one place.
Segment by industry, stage or value on live CRM data.
Forms and landing pages that create CRM leads instantly.
Reach, conversion and true ROI, tied back to revenue.
Campaigns
Launch across email, SMS and web
Build a campaign once and run it across channels — email, SMS and landing pages — with templates, scheduling and tracking built in. No stitching three tools together.
- Email, SMS and web in one campaign
- Templates and scheduling built in
- Every send tracked back to a lead
Audiences & segments
Reach exactly the right people
Build segments from live CRM data — by industry, deal stage, location or value — so every message lands with people it actually fits. No stale exported lists.
- Segments from live CRM data
- Filter by industry, stage or value
- Always current, never a stale export
Lead capture & nurture
Capture interest, follow up automatically
Forms and landing pages create CRM leads the moment someone submits — and nurture journeys follow up on their own until sales is ready to step in.
- Forms and pages create leads instantly
- Trigger-based nurture sequences
- Hand off to sales at the right moment
Analytics & ROI
See what actually drives revenue
Because campaigns and deals share one system, you can trace revenue back to the campaign that started it — and put your budget where it truly pays off.
- Attribution from click to closed deal
- Reach, conversion and cost per lead
- Spend where the revenue actually comes from
IXL CORE AI
Create campaigns with AI
Ask it to draft a launch email, write ten subject-line variants, or suggest the best segment for an offer. IXL CORE AI works on your audience and results, so suggestions fit your business.
- Draft emails, SMS and landing copy
- Generate and test subject lines
- Recommend the segment most likely to convert
One connected platform
Marketing wired into the pipeline
A form fill becomes a CRM lead instantly; a closed deal in CRM tells you which campaign earned it; the cost sits in Accounting. Marketing, sales and finance share one source of truth.
Everything you need to grow demand
Design, send and track email campaigns with templates and automation.
Reach customers directly with tracked, scheduled SMS.
Capture interest with pages and forms that create CRM leads.
Target precisely using live CRM data, never stale lists.
Trigger-based sequences that follow up automatically.
Attribution from first click to closed, paid deal.
Complete toolkit