Audiences are how you decide who a campaign reaches. IXL CORE gives you two kinds: a static list you populate by hand, and a dynamic segment whose members are worked out live from a filter every time you preview or send.
Before you start
- You need the marketing capability and the
marketingentitlement on the organisation; without them the panels are hidden. - Add or import your marketing contacts first — an audience only groups contacts that already exist.
- Decide which kind you need: a static list (a fixed hand-picked set) or a dynamic segment (a rule that resolves itself).
Steps
- Open the Marketing workspace and select the Audiences tab.
- Choose New audience.
- Enter a Name and an optional Description.
- Pick the type: Static list or Dynamic segment.
[screenshot: New audience dialog showing the Static list / Dynamic segment choice]
- For a dynamic segment, set your filter. Supported filters are tags (any / all), email consent state, SMS consent state, channel-eligible (email or sms) and source. A dynamic segment holds no member rows — its filter is resolved live at preview and send time.
- Choose Save audience.
- For a static list, open the audience and add contacts. Adding is idempotent — a contact belongs at most once, and only contacts from this organisation can be added.
[screenshot: Static list with the contact picker and member count]
- Use Preview to see the live count and a sample of members, including each contact’s email and SMS consent state.
Result
Your audience appears in the Audiences list with its resolved member count. Static lists keep the members you added; dynamic segments recompute their membership every time. The audience is now selectable when you create a campaign.