A campaign is a single email or SMS send to an audience. IXL CORE is a consent-first bulk sender, not a large automation suite — you build one message, target one audience, and send it once (now or scheduled). Consent and suppression are enforced at send time, and SMS is metered against your wallet.
Before you start
- You need the marketing capability and the
marketingentitlement, plus manage rights to send. - Build the target audience first (see Build lists and dynamic segments).
- Make sure your contacts have granted consent on the channel you are sending — only they are sendable.
Steps
- Open the Marketing workspace, select the Campaigns tab, and choose New campaign.
- Enter a Name, an optional Objective, and pick the Channel (email or sms). The channel is fixed once created.
- Select the Audience.
- For email, fill in the Subject and Body (HTML); a plain-text fallback is optional. For SMS, enter the Message text.
- Optionally set Schedule send — leave it blank to send as soon as you launch, or set a future time to park the campaign until then.
- Choose Create, then open the campaign and select Run pre-flight.
[screenshot: Compliance pre-flight showing Eligible, No consent, Suppressed and Total in audience]
- Review the pre-flight buckets — Eligible, No consent, Suppressed, and Total in audience (they partition the audience exactly). For SMS you also see the Estimated SMS credits.
- Choose Launch (or Schedule send for a future time). A large send asks you to Confirm & launch (large send).
[screenshot: Launch button with the pre-flight summary above it]
Result
Eligible contacts are queued and dispatched through the Communication Hub; no-consent and suppressed contacts are recorded and never sent. An SMS send the wallet cannot cover is blocked before launch — top up and retry. A scheduled campaign sends automatically when due, through the same path.