Marketing in IXL CORE is consent-first. Each contact carries a separate consent state for email and for SMS, and a campaign send may only ever reach a contact whose consent for that channel is granted. Every other state — including the default unknown — is blocked.
Before you start
- You need the marketing capability and the
marketingentitlement to manage contacts and consent. - Understand the four states per channel: unknown (the default, not sendable), granted (the only sendable state), denied, and withdrawn.
- Only ever record consent you genuinely hold — imported rows keep the consent from the file and default to unknown, which is not sendable.
Steps
- Open the Marketing workspace and select the Audiences tab, then Add contact (or edit an existing one).
- Enter the contact’s details. A contact needs at least an email or a phone number.
- Set the email consent and SMS consent states. Choosing Granted stamps the consent source and timestamp as the compliance record.
[screenshot: Contact editor showing per-channel Granted toggles and Consent source]
- Optionally record a consent purpose, consent source and consent proof to evidence the opt-in.
- Choose Save contact. New contacts start at unknown on both channels until you grant.
- To unsubscribe a contact from a channel, open it and use Opt out, choosing email or sms. This withdraws consent immediately and arms the Communication Hub suppression backstop, so even a message already queued before the opt-out is blocked.
[screenshot: Opt out control with the email / SMS channel choice]
Result
The contact’s per-channel consent is recorded and audited. Only channels showing granted are sendable; the rest are excluded automatically at send time. If a previously opted-out contact is later re-granted, the earlier suppression is lifted so they can be reached again.